E-Commerce During COVID in Spain: One “Click” Does Not Fit All

36 Pages Posted: 30 May 2024

See all articles by Prachi Mishra

Prachi Mishra

International Monetary Fund (IMF) - Research Department

Alvaro Ortiz

BBVA Research; IE Business School

Tomasa Rodrigo

BBVA Research

Antonio Spilimbergo

International Monetary Fund (IMF) - Research Department; Centre for Economic Policy Research (CEPR); University of Michigan at Ann Arbor - The William Davidson Institute

Sirenia Vazquez

BBVA Research

Abstract

The share of e-commerce in total credit-card spending boomed during Covid in Spain. In particular, women, youth, and urban consumers used e-commerce proportionally more during the pandemic, especially for services. Using a unique proprietary dataset on credit card transactions, we test conjectures about consumers’ behavior (based on fear, hoarding, or learning) during Covid. Overall, e-commerce share reverted to its pre-Covid trend as the pandemic waned. However, some consumers with lower pre-Covid e-commerce usage tend to permanently use more e-commerce, supporting the conjecture of “learning by locking” for these individuals.

Keywords: e-commerce, Covid, learning

JEL Classification: O30, E00, F00

Suggested Citation

Mishra, Prachi and Ortiz, Alvaro and Rodrigo, Tomasa and Spilimbergo, Antonio and Vazquez, Sirenia, E-Commerce During COVID in Spain: One “Click” Does Not Fit All. IMF Working Paper No. 2024/107, Available at SSRN: https://ssrn.com/abstract=4847109 or http://dx.doi.org/10.5089/9798400277474.001

Prachi Mishra (Contact Author)

International Monetary Fund (IMF) - Research Department ( email )

700 19th Street NW
Washington, DC 20431
United States

Alvaro Ortiz

BBVA Research ( email )

IE Business School ( email )

Spain

Tomasa Rodrigo

BBVA Research ( email )

Antonio Spilimbergo

International Monetary Fund (IMF) - Research Department ( email )

700 19th Street NW
Washington, DC 20431
United States
202-623-6346 (Phone)
202-623-6336 (Fax)

Centre for Economic Policy Research (CEPR)

London
United Kingdom

University of Michigan at Ann Arbor - The William Davidson Institute ( email )

724 E. University Ave.
Wyly Hall
Ann Arbor, MI 48109-1234
United States

Sirenia Vazquez

BBVA Research ( email )

2200 Post Oak Blvd
Houston, TX 77056
United States

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