Valuating Privacy

IEEE Security and Privacy, October 2005

9 Pages Posted: 17 May 2005

See all articles by Bernardo A. Huberman

Bernardo A. Huberman

CableLabs

Eytan Adar

Hewlett-Packard Laboratories

Leslie R. Fine

Hewlett-Packard Laboratories

Abstract

In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that deviance, whether perceived or actual, from the group's average asymmetrically impacts the price demanded to reveal private information.

Keywords: Privacy, behavioral economics

JEL Classification: C92, D82, D12

Suggested Citation

Huberman, Bernardo A. and Adar, Eytan and Fine, Leslie R., Valuating Privacy. IEEE Security and Privacy, October 2005, Available at SSRN: https://ssrn.com/abstract=488324

Bernardo A. Huberman (Contact Author)

CableLabs ( email )

400 W California Ave
Sunnyvale, CA 94086
United States

Eytan Adar

Hewlett-Packard Laboratories ( email )

1501 Page Mill Road
Palo Alto, CA 94301
United States

Leslie R. Fine

Hewlett-Packard Laboratories ( email )

1501 Page Mill Road
Palo Alto, CA 94301
United States

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