Mass Customization in the Age of AI

Abstract

Euchner talks with Frank Piller about the many variants of mass customization and how they are being revived with AI. James . We focus our conversation on mass customization, an area where you have made many contributions. You have addressed the subject from the perspective of the customer and also from the perspective of the manufacturer. You have chronicled its ups and downs and how new technologies have shifted the landscape. How would you summarize the status of mass customization today? And what is the effect of artificial intelligence (AI) on mass customization? Will ChatGPT change mass customization?