Privacy and Deviation

9 Pages Posted: 4 Nov 2004  

Bernardo A. Huberman

Stanford University

Leslie R. Fine

Hewlett-Packard Laboratories

Eytan Adar

Hewlett-Packard Laboratories

Abstract

In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that deviance, whether perceived or actual, from the group's average asymmetrically impacts the price demanded to reveal private information.

Keywords: Privacy, behavioral economics

JEL Classification: C92, D82, D12

Suggested Citation

Huberman, Bernardo A. and Fine, Leslie R. and Adar, Eytan, Privacy and Deviation. Available at SSRN: https://ssrn.com/abstract=488863 or http://dx.doi.org/10.2139/ssrn.488863

Bernardo A. Huberman (Contact Author)

Stanford University ( email )

Palo Alto, CA 94305
United States

Leslie R. Fine

Hewlett-Packard Laboratories ( email )

1501 Page Mill Road
Palo Alto, CA 94301
United States

Eytan Adar

Hewlett-Packard Laboratories ( email )

1501 Page Mill Road
Palo Alto, CA 94301
United States

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