Privacy and Deviation
9 Pages
Posted: 4 Nov 2004
Stanford University
Hewlett-Packard Laboratories
Hewlett-Packard Laboratories
Abstract
In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that deviance, whether perceived or actual, from the group's average asymmetrically impacts the price demanded to reveal private information.
Keywords: Privacy, behavioral economics
JEL Classification: C92, D82, D12
Suggested Citation:
Suggested Citation
Huberman, Bernardo A. and Fine, Leslie R. and Adar, Eytan, Privacy and Deviation. Available at SSRN: https://ssrn.com/abstract=488863 or http://dx.doi.org/10.2139/ssrn.488863
