AI Companions Reduce Loneliness

62 Pages Posted: 26 Jul 2024

See all articles by Julian De Freitas

Julian De Freitas

Harvard University - Business School (HBS)

Ahmet Kaan Uğuralp

Bilkent University

Zeliha Uğuralp

Bilkent University

Stefano Puntoni

University of Pennsylvania - The Wharton School

Date Written: June 01, 2024

Abstract

Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are effective at alleviating loneliness. We address this question by focusing on “AI companions”: applications designed to provide consumers with synthetic interaction partners. Studies 1 and 2 find suggestive evidence that consumers use AI companions to alleviate loneliness, by employing a novel methodology for fine-tuning large language models (LLMs) to detect loneliness in conversations and reviews. Study 3 finds that AI companions successfully alleviate loneliness on par only with interacting with another person, and more than other activities such watching YouTube videos. Moreover, consumers underestimate the degree to which AI companions improve their loneliness. Study 4 uses a longitudinal design and finds that an AI companion consistently reduces loneliness over the course of a week. Study 5 provides evidence that both the chatbots’ performance and, especially, whether it makes users feel heard, explain reductions in loneliness. Study 6 provides an additional robustness check for the loneliness-alleviating benefits of AI companions.

Keywords: generative ai, chatbots, loneliness, large language models, artificial intelligence, empathy, longitudinal, AI companion

Suggested Citation

De Freitas, Julian and Uğuralp, Ahmet Kaan and Uğuralp, Zeliha and Puntoni, Stefano, AI Companions Reduce Loneliness (June 01, 2024). Harvard Business Working Paper No. 24-078, The Wharton School Research Paper, Available at SSRN: https://ssrn.com/abstract=4893097 or http://dx.doi.org/10.2139/ssrn.4893097

Julian De Freitas (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Ahmet Kaan Uğuralp

Bilkent University

Bilkent, Ankara 06533
Turkey

Zeliha Uğuralp

Bilkent University

Bilkent, Ankara 06533
Turkey

Stefano Puntoni

University of Pennsylvania - The Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

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