Better Late than Never: A Study of Late Entrants in Household Electrical Equipment

Strategic Management Journal, Vol. 25, No. 1, pp. 69-84

Posted: 6 Jun 2004

See all articles by Jamal Shamsie

Jamal Shamsie

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

Corey C. Phelps

McGill University

Jerome Kuperman

Minnesota State University Moorhead - Department of Business Administration

Abstract

Studies on entry timing have largely attempted to determine the benefits that early entrants can obtain over subsequent entrants. Given that a large number of firms enter late in the development of markets, it is surprising that little research has examined the performance differences among late entrants. In this paper, we focus exclusively on late movers and examine the extent to which their post-entry performance is related to their resources, strategic positioning and market conditions around the time of entry. We analyze 165 late entrants in household electrical equipment markets and find that while market entry conditions don't significantly impact late movers' performance, their resources and strategic positioning at the time of entry do effect their subsequent performance.

Keywords: Entry timing, late movers, resource based view, strategic positioning

JEL Classification: L10, L68, C24

Suggested Citation

Shamsie, Jamal and Phelps, Corey C. and Kuperman, Jerome, Better Late than Never: A Study of Late Entrants in Household Electrical Equipment. Strategic Management Journal, Vol. 25, No. 1, pp. 69-84, Available at SSRN: https://ssrn.com/abstract=496602

Jamal Shamsie

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management ( email )

East Lansing, MI 48824-1121
United States
517-432-3518 (Phone)

Corey C. Phelps (Contact Author)

McGill University ( email )

1001 Sherbrooke St. W
Montreal, Quebec H3A 1G5
Canada

Jerome Kuperman

Minnesota State University Moorhead - Department of Business Administration ( email )

1104 7th Avenue South
Moorhead, MN 56563
United States

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