The Swiss Business in China Survey 2024

Abstract

The Swiss Business in China Survey 2024 offer a comprehensive picture and provides rich new findings and insights on the state of Swiss business in China.

Despite being less confident than they were in 2023 following the hopeful re-opening of the country, Swiss firms maintain a high level of confidence in successfully doing business in China.

Indeed, we have to go back to the 2015 survey to match the levels of confidence seen today. Nonetheless, there are downsides.This year’s report continues to provide unique analysis and perspectives from leading business, policy, and academic experts. This includes assessments of the differences between the expectations of managers based in Switzerland responsible for Chinese operations and the managers running the businesses locally.

The editors, authors and survey team hope that the results will be useful in benchmarking the activities of Swiss and other foreign firms in China. Moreover, the analyses may assist business decision-making and increase the overall level of understanding of the Chinese market with its unique challenges and opportunities.