Publishing in the Majors: A Comparison of Accounting, Finance, Management, and Marketing

Posted: 4 Apr 2004

See all articles by Edward P. Swanson

Edward P. Swanson

Texas A&M University - Mays Business School; Mays Business School, Texas A&M University

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Abstract

Business schools evaluate publication records, especially for the promotion and tenure decision, by comparing the quality and quantity of a candidate's research to those of peers within the same discipline (intradisciplinary) and to those of academics from other business disciplines (interdisciplinary). A recently developed analytical model of the research review process provides theory about the norms used by editors and referees in deciding whether to publish research papers. The model predicts that interdisciplinary differences exist in quality norms, which could result in disparity among business disciplines in the number of top-tier articles published. I examine the period from 1980 to 1999 and, consistent with the theory, find that significant differences exist in the number of articles and proportion of doctoral faculty who published in the "major" journals in accounting, finance, management, and marketing. Most notably, the proportion of doctoral faculty publishing a major article is 1.4 to 2.4 times greater in the other business disciplines than in accounting (depending upon the set of journals). The theory also predicts an upward drift over time in the quality norms used by referees. Consistent with a drift, the number of articles published has declined substantially in marketing and, to a lesser extent, in the other business disciplines.

Keywords: Publishing, promotion, journal rankings, accounting research

JEL Classification: M30, M40, M50, M10

Suggested Citation

Swanson, Edward P., Publishing in the Majors: A Comparison of Accounting, Finance, Management, and Marketing. Contemporary Accounting Research, Vol. 21, No. 1, Spring 2004. Available at SSRN: https://ssrn.com/abstract=500045

Edward P. Swanson (Contact Author)

Texas A&M University - Mays Business School ( email )

430 Wehner
College Station, TX 77843-4353
United States
979-845-8970 (Phone)
979-845-0028 (Fax)

Mays Business School, Texas A&M University ( email )

Wehner, MS 4353
College Station, TX 77843-4353
United States
979-845-5014 (Phone)
979-845-0028 (Fax)

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