COMMERCIALIZATION OF MEDIA AND HOW IT AFFECTS THE MEDIA CONTENT & DECISION MAKING IN EDITORIAL BOARD: AN ANALYSIS IN THE CONTEXT OF INDIAN MEDIA

Abstract

When considering the effect of commercialization on media performance, journalistic content and the role of media play in providing information in a democratic society. There is always a comparison to be made between the current commercialized media system and an alternative politically controlled media system mostly in India. Commercialization has resulted in the homogenization of news, the cementing of a capitalist society, a reduction in the quality of news, sensationalizing or trivializing the news and depoliticizing the news. There is debate as to whether these factors combine to mean commercialization has damaged the traditional role of the media as servers of the public interest in a democratic set up and affect the editorial decision of media.

Keywords: Commercialization of media, affect the editorial decision making, editorial board