Hershey Chocolate in Two Flavors: Kd and Ku

19 Pages Posted: 20 Feb 2004

See all articles by Ignacio Velez-Pareja

Ignacio Velez-Pareja

Grupo Consultor CAV Capital Advisory & Valuation

Joseph Tham

Duke University - Duke Center for International Development in the Sanford School of Public Policy; Academy of Public Administration under the President of the Republic of Kazakhstan

Date Written: February 15, 2004

Abstract

In Consistency in Chocolate: A Fresh Look at Copeland's Hershey Foods & Co Case we showed the inconsistencies regarding the assumption of constant leverage and the inconsistency in the values for equity calculated with different approaches. In this second part we show the differences in the calculated values using an approach consistent with the assumptions implicit in the calculation of Copeland et al. (1995)'s Hershey example. In particular, we show the calculation of the levered value for the firm using the proper calculations for WACC and cost of levered equity assuming that the discount rate for the tax savings is Kd, the cost of debt and using finite cash flows. In this paper, we use the terminal value calculated in the original example. We also calculate the levered values assuming that the discount rate for the tax savings is Ku, the cost of the unlevered equity and using finite cash flows. We calculate the differences in values and show the consistency of our approach regarding the calculated values for equity. This paper is aimed to those who have learnt valuation with that edition (1995).

Keywords: Cash flows, free cash flow, cash flow to equity, valuation, levered value, levered equity value, terminal value, cost of levered equity, cost of unlevered equity, tax savings, cash flows, Copeland, Hershey

JEL Classification: M21, M40, M46, M41, G12, G31, J33

Suggested Citation

Velez-Pareja, Ignacio and Tham, Joseph, Hershey Chocolate in Two Flavors: Kd and Ku (February 15, 2004). Available at SSRN: https://ssrn.com/abstract=503842 or http://dx.doi.org/10.2139/ssrn.503842

Ignacio Velez-Pareja (Contact Author)

Grupo Consultor CAV Capital Advisory & Valuation ( email )

Ave Miramar # 18-93 Apt 6A
Cartagena
Colombia
+573112333074 (Phone)

HOME PAGE: http://cashflow88.com/decisiones/decisiones.html

Joseph Tham

Duke University - Duke Center for International Development in the Sanford School of Public Policy ( email )

Box 90312
302, Towerview Dr, Rubenstein Hall, Room 272
Durham, NC 27708
United States
919-613-9234 (Phone)
919-681-0831 (Fax)

HOME PAGE: http://fds.duke.edu/db/Sanford/faculty/thamjx

Academy of Public Administration under the President of the Republic of Kazakhstan ( email )

Abay Street, 33a
Astana
Kazakhstan
+7 8 7172753422 (Phone)

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