Understanding the Internationalization of Digital Platform Firms: Developing the Platform-OLI (P-OLI) Framework
44 Pages Posted: 31 Dec 2024
Date Written: November 29, 2024
Abstract
The aim of this paper is to explore the internationalization of digital platform firms, specifically to investigate the advantages digital platform firms build during the internationalization journey, which helps them overcome the liability of foreignness. More importantly, drawing on network theory and Luo's framework of new OLI advantages, i.e., Originality-This is the first study which evaluates the new OLI framework from the perspective of a digital platform firm to develop a novel framework, P-OLI. Further, this study is among the few studies with an Indian digital platform firm focus and relies on primary interview data to study digital platform firms' internationalization phenomenon.
Keywords: Digital platform firms, Internationalization, Network theory, New OLI advantages, India, Qualitative case method, IB theory
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