Craft And Strategic Entrepreneurship: Exploring And Exploiting Materiality, Authenticity And Tradition In Craft Based Ventures

28 Pages Posted: 31 Dec 2024

See all articles by Maxim Ganzin

Maxim Ganzin

University of Alberta - Department of Strategic Management and Organization

Francesco Chirico

Jonkoping University - Jonkoping International Business School (JIBS); Macquarie University, Macquarie Business School

Jochem Kroezen

Erasmus University Rotterdam (EUR) - RSM Erasmus University

Tina Dacin

Queen's University - Smith School of Business

David Sirmon

University of Washington

Roy Suddaby

University of Victoria

Date Written: December 04, 2024

Abstract

This work explores the intersection of strategic entrepreneurship and craftbased ventures, focusing on the integration of materiality, authenticity, and tradition in the creation of competitive advantage. Craft, historically rooted in artisanal, small-scale production, has evolved into "advanced craft," requiring high expertise while also engaging with modern economic goals such as scaling, technological adoption, and global value chains. Craft-based strategic entrepreneurship embraces creativity and innovation, alongside traditional values and high-quality production, to engage with the modern economy without the alienating effects of industrialization. We highlight how craft entrepreneurs balance the pursuit of innovation with the preservation of authenticity and heritage. By examining the materiality, authenticity, and tradition embedded in craft, our work contributes to the understanding of how these elements influence competitive advantage and the broader relationship between economy and society in entrepreneurial ventures.

Suggested Citation

Ganzin, Maxim and Chirico, Francesco and Chirico, Francesco and Kroezen, Jochem and Dacin, Tina and Sirmon, David and Suddaby, Roy, Craft And Strategic Entrepreneurship: Exploring And Exploiting Materiality, Authenticity And Tradition In Craft Based Ventures (December 04, 2024). Available at SSRN: https://ssrn.com/abstract=5043580 or http://dx.doi.org/10.2139/ssrn.5043580

Maxim Ganzin

University of Alberta - Department of Strategic Management and Organization ( email )

Edmonton, Alberta T6G 2R6
Canada

Francesco Chirico (Contact Author)

Jonkoping University - Jonkoping International Business School (JIBS) ( email )

Jönköping, 55111
Sweden

Macquarie University, Macquarie Business School ( email )

New South Wales 2109
Australia

Jochem Kroezen

Erasmus University Rotterdam (EUR) - RSM Erasmus University ( email )

Tina Dacin

Queen's University - Smith School of Business ( email )

Smith School of Business - Queen's University
143 Union Street
Kingston, Ontario K7L 3N6
Canada

David Sirmon

University of Washington ( email )

Seattle, WA 98195
United States

Roy Suddaby

University of Victoria

3800 Finnerty Rd
Victoria, V8P 5C2
Canada

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