From Compliance to Competitive Edge: How Tech CEOs Changed Their Tune on Sustainability Initiatives

Abstract

Technology is transforming at a breakneck speed. Artificial Intelligence (AI) is everywhere, and every firm wants a bigger slice of the market. But there is another conversation unfolding in parallel, less glamorous yet just as urgent: sustainability. Data centers gulp down energy. New tech initiatives come with a cost to the planet. An analysis of earnings calls from U.S. and European technology giants over the last eight years reveals a shift in mindset. Sustainability is no longer a checkbox—it's a strategy, and it’s shaping the future of tech.