Evaluating the efficacy and efficiency of online information dissemination strategies of a public college in Zamboanga City, Philippines: Implications for enhancing administrative communication in public sector organization

Abstract

This study evaluates the efficacy and efficiency of online information dissemination strategies at a public college in Zamboanga City, Philippines, focusing on their implications for enhancing administrative communication within public sector organizations. As online communication increasingly becomes central to public administration, understanding how digital tools influence information flow and engagement is essential. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with students, faculty, and administrative staff to assess the current state of online communication. The study identifies the strengths and weaknesses of existing platforms, including social media, email, and college websites, and examines their accessibility and effectiveness in conveying timely, relevant information. Findings suggest that while digital communication tools are widely used, challenges related to accessibility, user engagement, and content clarity persist. The study also explores the impact of these communication strategies on decision-making and stakeholder satisfaction within the college's administrative processes. Based on these insights, the research provides actionable recommendations for improving online communication channels, ensuring they are more inclusive, efficient, and responsive to the needs of all stakeholders. The results contribute to the broader discourse on the role of digital communication in enhancing public sector administration and organizational transparency.

Keywords: Online Information Dissemination, Administrative Communication, Public College, Zamboanga City, Public Sector Organizations, Efficiency, Efficacy, Digital Tools, Communication Strategies