Bottom Up vs Top Down: What Does Firm 10-K Tell Us?

64 Pages Posted: 6 Jan 2025

See all articles by Landon Ross

Landon Ross

Tulane University

Jim Horn

Government of the United States of America - Air Force

Mert Pilanci

Stanford University

KaiHong Luo

Hong Kong University of Science & Technology (HKUST) - Department of Finance

Guofu Zhou

Washington University in St. Louis - John M. Olin Business School

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Abstract

In contrast to the recent increasing focus on large language models, we propose a bottom-up approach that exploits the predictive power of individual words. Using a data-driven word dictionary and lasso-regularized regressions on large panels of word counts, we estimate the cross-section of stocks' expected returns. A factor summarizing this information generates economically and statistically significant returns, largely unexplained by standard factor models. The dictionary includes risk-related words such as "currency," "oil," and "restructuring," which increase expected returns, while words like "acquisition," "derivatives," and "quality" decrease them.

Keywords: Text AnalysisAsset PricingWord DictionaryWord Count

Suggested Citation

Ross, Landon and Horn, Jim and Pilanci, Mert and Luo, KaiHong and Zhou, Guofu, Bottom Up vs Top Down: What Does Firm 10-K Tell Us?. HKUST Business School Research Paper No. 2025-195, Available at SSRN: https://ssrn.com/abstract=5084290 or http://dx.doi.org/10.2139/ssrn.5084290

Landon Ross (Contact Author)

Tulane University ( email )

6823 St Charles Ave
New Orleans, LA 70118
United States

HOME PAGE: http://landonjross.com

Jim Horn

Government of the United States of America - Air Force

1 Soldier Way
Scott AFB, IL 62225
United States

Mert Pilanci

Stanford University ( email )

Stanford, CA 94305
United States

KaiHong Luo

Hong Kong University of Science & Technology (HKUST) - Department of Finance ( email )

Clear Water Bay, Kowloon
Hong Kong

Guofu Zhou

Washington University in St. Louis - John M. Olin Business School ( email )

Washington University
Campus Box 1133
St. Louis, MO 63130-4899
United States
314-935-6384 (Phone)
314-658-6359 (Fax)

HOME PAGE: http://apps.olin.wustl.edu/faculty/zhou/

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