Download This Paper
Impact of the Perceived Risk From COVID-19 on Intention to Travel
Current Issues in Tourism, volume 24, issue 7, 2021[10.1080/13683500.2020.1829571]
15 Pages Posted: 10 Mar 2025
Date Written: July 02, 2020
Abstract
The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk on the antecedents of intention; additionally, the resulting model includes the impact of this intention on the willingness to pay (WTP) more to benefit from additional safety measures at the destination. Furthermore, this paper addresses respondents belonging to an at-risk group for Covid-19 as a source of heterogeneity that may exert an effect on the results of the model. The model is tested using PLS-SEM, and the empirical results can contribute to the development of safety measures in tourism services and the design of effective actions to restore tourism.
Keywords: Theory of Planned Behaviour, Perceived risk, Willingness to pay, Covid-19, Intention to travel
Suggested Citation: Suggested Citation
Sánchez Cañizares, Sandra and Cabeza-Ramírez, Luis Javier and Muñoz-Fernández, Guzmán Antonio and Muñoz-Fernández, Guzmán Antonio and Fuentes-García, Fernando,
Impact of the Perceived Risk From COVID-19 on Intention to Travel
(July 02, 2020). Current Issues in Tourism, volume 24, issue 7, 2021[10.1080/13683500.2020.1829571], Available at SSRN: https://ssrn.com/abstract=5099401 or http://dx.doi.org/10.1080/13683500.2020.1829571
Do you have a job opening that you would like to promote on SSRN?
Feedback
Feedback to SSRN