Trisociation with AI for Creative Idea Generation

Eapen, Tojin; Finkenstadt, Daniel J.; Folk, Josh

doi:10.2139/ssrn.5108876

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Trisociation with AI for Creative Idea Generation

Eapen, Tojin Thomas, Daniel J. Finkenstadt, and Josh Folk. "Trisociation with AI for Creative Idea Generation." California Management Review (CMR) Insights, January 22, 2025. https://cmr.berkeley.edu/2025/01/trisociation-with-ai-for-creative-idea-generation/.

10 Pages Posted: 24 Mar 2025

See all articles by Tojin Eapen

Tojin Eapen

Center for Creative Foresight

Daniel J. Finkenstadt

Wolf Stake Consulting LLC

Josh Folk

Ideascale

Date Written: November 11, 2024

Abstract

This article examines the use of trisociation, a creativity technique that combines three unrelated concepts, for generating ideas in business contexts with the assistance of generative AI. This article explores applications in areas such as venture development, product innovation, and visual advertising.

Keywords: generative ai, creativity, innovation, idea generation, augmented creativity, trisociation

Suggested Citation: Suggested Citation

Eapen, Tojin and Finkenstadt, Daniel J. and Folk, Josh, Trisociation with AI for Creative Idea Generation (November 11, 2024). Eapen, Tojin Thomas, Daniel J. Finkenstadt, and Josh Folk. "Trisociation with AI for Creative Idea Generation." California Management Review (CMR) Insights, January 22, 2025. https://cmr.berkeley.edu/2025/01/trisociation-with-ai-for-creative-idea-generation/., Available at SSRN: https://ssrn.com/abstract=5108876 or http://dx.doi.org/10.2139/ssrn.5108876