The Destruction of Marconi

2 Pages Posted: 9 Apr 2004


Major shifts in strategic directions can work for some companies. But more often they can lead into areas that the management does not understand - with disastrous results.

General Electric Company (GEC), the UK company with no relation to America's GE, grew rapidly in the 1960s under Arnold Weinstock's domineering but effective leadership.

Suggested Citation

Birkinshaw, Julian, The Destruction of Marconi. Business Strategy Review, Vol. 15, pp. 74-75, March 2004. Available at SSRN:

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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