Deconstructing the Potential of Munduk Village Destination Using The 7A Approach

Abstract

This study examines the tourism destination identification of Munduk Village as one of tourism villages in Bali. Remember the tourism growths in the North of Bali, which are so different than South of Bali. Identification using the 7A approach consist in attraction, activities, accessibility, amenities, attitude, ambience, and accelerator. The new sharpening and elaborations concept from the old concepts of tourism. The aim of the research is tourism in northern Bali, particularly Munduk Village could be competitive in the world. Furthermore, identified also on constraints that hinder the development of tourism in Munduk Village. The presented data was collected through observation, depth interview, and other sources, using naturalistic approach on natural condition. Purposive sampling technique is utilized to select informants. The data collected are processed using descriptive qualitative, with data reduction steps to summarize the main elements, data submissions, as well as conclusions. This research concludes that of the seven aspects of identification, all were own and properly completed by Munduk Village. Stakeholders collaborate to create the best tourism components for developing tourism in village. Three obstacles are present in his development, which are ambience aspect, duration stay of tourists, and cleanliness.

Keywords: bali, munduk, 7A, attraction, activities, accessibility, amenities, attitude, ambience, accelerator