Prompting Science Report 1: Prompt Engineering is Complicated and Contingent

10 Pages Posted: 5 May 2025

See all articles by Lennart Meincke

Lennart Meincke

University of Pennsylvania; The Wharton School; WHU - Otto Beisheim School of Management

Ethan R. Mollick

University of Pennsylvania - Wharton School

Lilach Mollick

University of Pennsylvania - Wharton School

Dan Shapiro

Glowforge, Inc; University of Pennsylvania - The Wharton School

Date Written: March 04, 2025

Abstract

This is the first of a series of short reports that seek to help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. In this report, we demonstrate two things:


- There is no single standard for measuring whether a Large Language Model (LLM) passes a benchmark, and that choosing a standard has a big impact on how well the LLM does on that benchmark. The standard you choose will depend on your goals for using an LLM in a particular case.

- It is hard to know in advance whether a particular prompting approach will help or harm the LLM's ability to answer any particular question. Specifically, we find that sometimes being polite to the LLM helps performance, and sometimes it lowers performance. We also find that constraining the AI’s answers helps performance in some cases, though it may lower performance in other cases. 

Taken together, this suggests that benchmarking AI performance is not one-size-fits-all, and also that particular prompting formulas or approaches, like being polite to the AI, are not universally valuable.

Keywords: llm, large language models, benchmarking

Suggested Citation

Meincke, Lennart and Mollick, Ethan R. and Mollick, Lilach and Shapiro, Dan, Prompting Science Report 1: Prompt Engineering is Complicated and Contingent (March 04, 2025). Available at SSRN: https://ssrn.com/abstract=5165270 or http://dx.doi.org/10.2139/ssrn.5165270

Lennart Meincke (Contact Author)

University of Pennsylvania ( email )

Philadelphia, PA 19104
United States

The Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

WHU - Otto Beisheim School of Management ( email )

Burgplatz 2
Vallendar, 56179
Germany

Ethan R. Mollick

University of Pennsylvania - Wharton School ( email )

The Wharton School
Philadelphia, PA 19104-6370
United States

Lilach Mollick

University of Pennsylvania - Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

Dan Shapiro

Glowforge, Inc ( email )

1938 Occidental Ave S
Suite C
Seattle, WA 98134
United States

University of Pennsylvania - The Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

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