Media Trust and Verification: Exploring Youth Perspectives in the Malaysian Context

Abstract

Purpose: This study investigates the relationship between media trust and verification behaviours among Malaysian youth in the context of increasing misinformation and digital fragmentation. Design/Methodology/Approach: A mixed-methods approach was employed, including surveys of 200 university students aged 18–25 and focus group interviews, to explore their perceptions of media credibility and verification practices. Findings: Results reveal a gap between media consumption and critical verification. Social media remains the most-used platform, despite being the least trusted. Verification practices are inconsistent, often shaped by peer networks and platform familiarity. Implications: The study suggests the need for structured media literacy education that emphasizes source evaluation and critical thinking, especially within academic and youth-focused institutions. Originality/Value: This paper contributes to understanding how digital natives in Malaysia conceptualize and respond to information credibility, offering insights for educators, policymakers, and media practitioners.

Keywords: Digital literacyMisinformationMedia trustNews verificationSocial mediaUses and Gratifications TheoryYouth media consumptionMalaysia