An Exploration of Organizational Identity Fallout and Post-M&A Identity Management Models of Enterprises

Abstract

Since the accession to the WTO, Chinese enterprises have been expanding their scale, strengthening international cooperation, and cross-border mergers and acquisitions have become more and more intense, but it is still difficult to escape the "seven-seven law" of enterprise mergers and acquisitions, 70% of which are difficult to achieve the expected benefits, for Chinese enterprises, the gap between the identity of the organization is an insurmountable chasm in the "snake-eating-elephant" game in which the management of organizational identity after merger and acquisition is particularly important. For Chinese enterprises, the organizational identity gap is an insurmountable gap, and in this game of "snake swallowing elephant", the management of organizational identity after merger and acquisition is particularly important. Based on the theory of organizational identity gap, this paper explores the organizational identity management mode of Chinese enterprises after cross-border mergers and acquisitions (M&As), and makes comprehensive use of qualitative and quantitative research methods. Firstly, we use exploratory case study method to summarize the correlation between organizational identity management and organizational identity gap after cross-border M&A, and explore the influence mechanism, based on which, we use econometric analysis to conduct large-sample test on multiple cases, trying to summarize the more general pattern. This paper studies organizational identity management after cross-border M&A based on the identity dimension and explores the relationship between organizational identity gap and organizational identity management after M&A, which further enriches the relevant theories of organizational identity management after cross-border M&A, and at the same time, it has strong practical significance, and it has a certain value of reference for Chinese enterprises to further acquire strategic overseas assets for overseas M&A.

Keywords: cross-border mergers and acquisitions, organizational identity fallout, organizational identity management, case studies