The Cost of Sustainable Investing: Global Green Fund Flows and Asset Prices

57 Pages Posted: 6 May 2025

See all articles by Hao Jiang

Hao Jiang

Michigan State University - Eli Broad College of Business

Lin Sun

George Mason University - Department of Finance

Date Written: April 20, 2025

Abstract

Using the EU Sustainable Finance Action Plan as a natural experiment, we find that flows into "dark green" funds surge after the publication of the June 2020 Taxonomy Regulation, before tapering around the Sustainable Finance Disclosure Regulation in March 2021. The prices of stocks with stronger green fund buying pressures in June 2020 increase further by more than 6% and subsequently reverse, comoving with fund flows. Comprehensive, dynamic analyses of green fund flows and asset prices in global stock markets, augmented with synthetic controls, provide causal evidence on large but transitory impacts of green investing on green asset prices.

Keywords: Sustainable Investing, Green Funds, Flows, Asset Pricing

Suggested Citation

Jiang, Hao and Sun, Lin, The Cost of Sustainable Investing: Global Green Fund Flows and Asset Prices (April 20, 2025). Donald G. Costello College of Business at George Mason University Research Paper, Available at SSRN: https://ssrn.com/abstract=5223945 or http://dx.doi.org/10.2139/ssrn.5223945

Hao Jiang

Michigan State University - Eli Broad College of Business ( email )

632 Bogue St
East Lansing, MI 48824
United States

Lin Sun (Contact Author)

George Mason University - Department of Finance ( email )

Fairfax, VA 22030
United States

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