A Theory of Corporate Communication

54 Pages Posted: 7 May 2025

See all articles by Jordan Martel

Jordan Martel

Indiana University Bloomington, Kelley School of Business

Date Written: May 01, 2025

Abstract

How should we expect firms to communicate with their shareholders in the presence of uncertainty? This paper studies a model of corporate communication in which cash flow variance is priced and stochastic. The model rationalizes "biases" for reports that are internally consistent and confirm market priors. Managers prioritize consistency over confirmation when cash flows have higher variance or when the signal space is larger. Ex-ante, managers prefer larger signal spaces to smaller ones. Complementary notions of dissociation and divergence arise in settings with priced, stochastic covariance (e.g., one-factor SDF, multiple segments, multiple firms). The model makes several cross-sectional predictions.

Keywords: corporate communication, signal jamming, uncertainty JEL: C11, D83, G14, M41

JEL Classification: C11, D83, G14, M41

Suggested Citation

Martel, Jordan, A Theory of Corporate Communication (May 01, 2025). Available at SSRN: https://ssrn.com/abstract=5238189 or http://dx.doi.org/10.2139/ssrn.5238189

Jordan Martel (Contact Author)

Indiana University Bloomington, Kelley School of Business ( email )

HOME PAGE: http://www.jordanmartel.com

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