Set in Stone: The Persistence and Origin of Corporate Culture 

74 Pages Posted: 30 May 2025

See all articles by Kai Li

Kai Li

University of British Columbia (UBC) - Sauder School of Business; Asian Bureau of Finance and Economic Research (ABFER); China Academy of Financial Research (CAFR); European Corporate Governance Institute (ECGI); Canadian Sustainable Finance Network (CSFN)

Yu-Jane Liu

Peking University - Guanghua School of Management

Ruichang Lu

Peking University - Department of Finance

Kaihao Qian

Peking University

Xiaojun Zhang

Peking University

Date Written: May 29, 2025

Abstract

We examine the evolution and origin of corporate culture, distinguishing between the values and norms that prevail within a company and the individual preferences of corporate insiders. Using one of the largest panel datasets on corporate culture, we first show that culture is remarkably stable: firms with strong (or weak) cultures tend to remain so over the following decade. We then find that most of the variation in corporate culture is explained by time-invariant firm fixed effects, largely attributed to a firm's cultural traits established around the time of its initial public offering. Using a rich set of founder characteristics, we show that a firm's early culture is significantly influenced by its founder's cultural heritage, the racial diversity at her birthplace, and the business environment at the start of her career. Finally, we provide some suggestive evidence that CEO-firm matching on values, along with the treatment of culture on top employees, are potential mechanisms underlying the persistence in corporate culture. We conclude that a firm's early culture-shaped by its founders-together through values-based selection and treatment explain the enduring nature of corporate culture.

Keywords: Corporate Culture, Founders, CEOs, Cultural Heritage, Business Cycles, Racial Diversity, Earnings Calls

JEL Classification: G30, G32, G34, G41, M14

Suggested Citation

Li, Kai and Liu, Yu-Jane and Lu, Ruichang and Qian, Kaihao and Zhang, Xiaojun, Set in Stone: The Persistence and Origin of Corporate Culture  (May 29, 2025). Available at SSRN: https://ssrn.com/abstract=5274830 or http://dx.doi.org/10.2139/ssrn.5274830

Kai Li (Contact Author)

University of British Columbia (UBC) - Sauder School of Business ( email )

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Asian Bureau of Finance and Economic Research (ABFER) ( email )

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China Academy of Financial Research (CAFR) ( email )

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Canadian Sustainable Finance Network (CSFN) ( email )

Queens University
Kingston, ON
Canada

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Yu-Jane Liu

Peking University - Guanghua School of Management ( email )

Beijing
China

Ruichang Lu

Peking University - Department of Finance ( email )

Peking University
beijing, Beijing 100871
China
01062747462 (Phone)

Kaihao Qian

Peking University ( email )

Xiaojun Zhang

Peking University ( email )

No. 5 Yiheyuan Road
Haidian District
Beijing, Beijing 100871
China

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