Mobilizing the Party Faithful: Results from a Statewide Turnout Experiment in Michigan
34 Pages Posted: 14 May 2004
Date Written: April 22, 2004
Abstract
Recent large-scale field experiments of get out the vote (GOTV) drives have been non-partisan and may not accurately capture the effectiveness of partisan campaign outreach. In the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party's Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. The results indicate that all three GOTV strategies possess similar cost-effectiveness.
Keywords: Electoral Politics
Suggested Citation: Suggested Citation
Nickerson, David Warwick and Friedrichs, Ryan D. and King, David C., Mobilizing the Party Faithful: Results from a Statewide Turnout Experiment in Michigan (April 22, 2004). Available at SSRN: https://ssrn.com/abstract=544982 or http://dx.doi.org/10.2139/ssrn.544982
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