A Consumer Education Programme Based on the Transtheoretical Model of Change

11 Pages Posted: 8 Jul 2004

See all articles by Jing Jian Xiao

Jing Jian Xiao

University of Rhode Island

Barbara O'Neill

Rutgers University - Rutgers Cooperative Extension

Janice M. Prochaska

Pro-Change Behavior Systems

Claudi M. Kerbel

University of Rhode Island - Department of Human Development and Family Studies

Patricia Brennan

Rutgers University - Rutgers Cooperative Extension

Barbara J. Bristow

Cornell University - Department of Policy Analysis & Management (PAM)

Abstract

MONEY 2000TM is a successful consumer education programme that was implemented by Cooperative Extension personnel in over two dozen states of the USA between 1996 and 2002. One of the unique features of this programme is that it was based on the Transtheoretical Model of Change (TTM), a framework that has been widely used to study health-related behaviour changes such as smoking cessation. This paper first describes how the MONEY 2000TM programme was developed around major constructs contained within the TTM. Findings are reported from a survey conducted with participants in the first two states that delivered the programme. The findings suggest that several change processes used by MONEY 2000TM participants are associated with specific stages of change. In addition, there may be differences in behavioural changes between participants who increased their savings and those who reduced their debts.

Keywords: Saving, debt reduction, behaviour change, Transtheoretical Model of Change

Suggested Citation

Xiao, Jing Jian and O'Neill, Barbara and Prochaska, Janice M. and Kerbel, Claudi M. and Brennan, Patricia and Bristow, Barbara J., A Consumer Education Programme Based on the Transtheoretical Model of Change. International Journal of Consumer Studies, Vol. 28, No. 1, pp. 55-65, January 2004. Available at SSRN: https://ssrn.com/abstract=547547

Jing Jian Xiao (Contact Author)

University of Rhode Island ( email )

Transition Center
Kingston, RI 02881
United States
401-874-2547 (Phone)
401-874-4020 (Fax)

HOME PAGE: http://www.uri.edu/hss/hdf/faculty/JingJXiao.htm

Barbara O'Neill

Rutgers University - Rutgers Cooperative Extension ( email )

55 Dudley Road
New Brunswick, NJ 0801-8520
United States

Janice M. Prochaska

Pro-Change Behavior Systems ( email )

P.O. Box 755
W. Kingston, RI 02892
United States

Claudi M. Kerbel

University of Rhode Island - Department of Human Development and Family Studies ( email )

Kingston, RI 02881
United States

Patricia Brennan

Rutgers University - Rutgers Cooperative Extension ( email )

88 Lipman Drive
New Brunswick, NJ 08901-8525
United States

Barbara J. Bristow

Cornell University - Department of Policy Analysis & Management (PAM) ( email )

120 Martha Van Rensselaer Hall
Ithaca, NY
United States

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