Fashion Groups, Gender, and Boredom Proneness

9 Pages Posted: 7 Jul 2004

See all articles by Cathryn Studak

Cathryn Studak

Southern Illinois University at Carbondale

Jane E. Workman

Southern Illinois University at Carbondale - Department of Architecture and Interior Design

Abstract

This study examined differences between men and women and among fashion consumer groups (fashion innovators, fashion opinion leaders, innovative communicators, and fashion followers) in propensity toward boredom. Participants (126 male, 130 female university students) completed questionnaires measuring fashion group membership, boredom proneness, and demographics. ANOVA revealed significant effects for fashion group for two dimensions of boredom proneness: internal stimulation and constraint. Innovative communicators indicated lower propensity for boredom because of need for internal stimulation but more propensity for boredom because of constraint than fashion followers. Men indicated greater propensity for boredom because of need for external stimulation than women did.

Keywords: Fashion consumers, fashion innovators, fashion followers, boredom

Suggested Citation

Studak, Cathryn and Workman, Jane E., Fashion Groups, Gender, and Boredom Proneness. International Journal of Consumer Studies, Vol. 28, No. 1, pp. 66-74, January 2004. Available at SSRN: https://ssrn.com/abstract=547548

Cathryn Studak (Contact Author)

Southern Illinois University at Carbondale ( email )

Rehn Hall - Mail Code 4626
Carbondale, IL 62901-4515
United States

Jane E. Workman

Southern Illinois University at Carbondale - Department of Architecture and Interior Design ( email )

Rehn Hall - Mail Code 4626
Carbondale, IL 62901-4515
United States

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