Modeling Purchasing Decisions of Seafood Products: A Case Study of Mumbai, India

8 Pages Posted: 8 Jul 2004

See all articles by Soumil Bharat Redkar

Soumil Bharat Redkar

University of Tasmania - Faculty of Fisheries and Marine Environment

Shekar Bose

University of Tasmania - Faculty of Fisheries and Marine Environment

Abstract

This study investigated the factors affecting the purchase decisions of seafood consumers in selected urban areas of Mumbai, India. The primary data were analyzed using binary choice modelling techniques. It was found that taste, religion, size of household and age of family member were significant factors at a 95% confidence level. The Indian seafood industry may find this baseline study useful to encourage further consumer-based research to promote the growth of the domestic seafood market.

Keywords: Consumer preferences, household, seafood purchasing decision, binary choice models, Mumbai, India

Suggested Citation

Redkar, Soumil Bharat and Bose, Shekar, Modeling Purchasing Decisions of Seafood Products: A Case Study of Mumbai, India. International Journal of Consumer Studies, Vol. 28, No. 1, pp. 75-82, January 2004. Available at SSRN: https://ssrn.com/abstract=547550

Soumil Bharat Redkar

University of Tasmania - Faculty of Fisheries and Marine Environment

PO Box 21
Beaconsfield, Tasmania 7270
Australia

Shekar Bose (Contact Author)

University of Tasmania - Faculty of Fisheries and Marine Environment ( email )

PO Box 21
Beaconsfield, Tasmania 7270
Australia

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