Ethical Consumerism: A View from Finland

8 Pages Posted: 30 Jul 2004

See all articles by Outi Uusitalo

Outi Uusitalo

University of Jyvaskyla - School of Economics

Reetta Marikki Oksanen

University of Jyvaskyla - School of Economics

Abstract

Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers' perspective on ethics is still a little researched area. This study reports a survey (n=713) on the views of Finnish consumers about ethics in trade. Consumers' willingness to promote business ethics, as well as the obstacles to ethical consumption, are investigated. The results of the study show that while the majority of the respondents regard business ethics as important, this attitude does not translate into their choice behavior. Consumers are uncertain about which products and firms follow ethical rules and which do not. The most important obstacles to ethical consumption were difficulties in obtaining information, problems in product availability and high prices of ethical products.

Suggested Citation

Uusitalo, Outi and Oksanen, Reetta Marikki, Ethical Consumerism: A View from Finland. International Journal of Consumer Studies, Vol. 28, No. 3, pp. 214-221, June 2004. Available at SSRN: https://ssrn.com/abstract=547552

Outi Uusitalo (Contact Author)

University of Jyvaskyla - School of Economics ( email )

University of Jyväskylä
PO Box 35
FIN 40351, FIN-40014
Finland

Reetta Marikki Oksanen

University of Jyvaskyla - School of Economics ( email )

University of Jyväskylä
PO Box 35
FIN 40351, FIN-40014
Finland

HOME PAGE: http://www.cc.jyu.fi/~reoksane/

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