Are United States Consumers Tolerant of Genetically Modified Foods?

Posted: 6 Jul 2004

See all articles by Matthew C Rousu

Matthew C Rousu

Susquehanna University - Economics

Wallace E. Huffman

Iowa State University - Department of Economics; University of Kiel - Department of Food Economics and Consumption Studies

Jason F. Shogren

University of Wyoming

Abebayehu Tegene

U.S. Department of Agriculture (USDA) - Economic Research Service (ERS)

Abstract

Controversy surrounds the introduction of genetically modified foods. One key issue relates to tolerance levels - the impurity rate tolerated before a commodity must be labeled. Currently, the United States has not defined a tolerance level for genetically modified foods. This paper uses data from experimental auctions to test whether consumers prefer foods with 0, 1, or 5% tolerance levels for genetically modified material. We conclude consumers would pay less for food that tolerates genetically modified material, but find no evidence that consumers' place different values on foods with 1 and 5% genetically modified content.

Suggested Citation

Rousu, Matthew C and Huffman, Wallace E. and Shogren, Jason F. and Tegene, Abebayehu, Are United States Consumers Tolerant of Genetically Modified Foods?. Available at SSRN: https://ssrn.com/abstract=548082

Matthew C Rousu (Contact Author)

Susquehanna University - Economics ( email )

Selinsgrove, PA 17870
United States
570 372-4186 (Phone)

Wallace E. Huffman

Iowa State University - Department of Economics ( email )

260 Heady Hall
Ames, IA 50011
United States
515-294-6359 (Phone)
515-294-0221 (Fax)

University of Kiel - Department of Food Economics and Consumption Studies

Olshausenstrasse 40
24098 Kiel, 24098
Germany

Jason F. Shogren

University of Wyoming ( email )

Department of Economics
BU292
Laramie, WY 82071-3985
United States
307-766-5430 (Phone)
307-766-5090 (Fax)

Abebayehu Tegene

U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) ( email )

355 E Street, SW
Washington, DC 20024-3221
United States

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