Growth Strategy: A Conceptual Framework

21 Pages Posted: 21 Jun 2004

See all articles by Seung-Joo Lee

Seung-Joo Lee

KDI School of Public Policy and Management

Date Written: May 2004

Abstract

Growth Strategy is one of the top CEO agenda in most corporations today. The main objective of this paper is to review the existing literature on growth and provide a conceptual framework for managers to think systematically about growth strategy. The framework consists of seven key questions that could be used as a diagnostic tool to focus attention and stimulate strategic thinking. Each question has been elaborated further with specific examples of successful growth companies.

Keywords: growth strategy, strategy formulation, strategic thinking

JEL Classification: M00, M10

Suggested Citation

Lee, Seung-Joo, Growth Strategy: A Conceptual Framework (May 2004). Available at SSRN: https://ssrn.com/abstract=556921 or http://dx.doi.org/10.2139/ssrn.556921

Seung-Joo Lee (Contact Author)

KDI School of Public Policy and Management ( email )

P.O. Box 184
Seoul, 130-868
Korea, Republic of (South Korea)

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