Competitive Institutional Strategies: A New Generic Typology

40 Pages Posted: 29 Jun 2004 Last revised: 3 Sep 2008

See all articles by Krishna Udayasankar

Krishna Udayasankar

Nanyang Business School, Nanyang Technological University

Shobha S. Das

Nanyang Business School, Nanyang Technological University

Date Written: June 21, 2004

Abstract

This paper places firm competitive strategy in an institutional context to offer a competitive institutional strategy typology. The structure of a competitive institutional environment is explained in terms of its constituents: institutional support, and institutional influence on governance orientation. Firm and competitor position are given in terms of this framework. Proposals dealing with firm strategic aim are identified. Firm strategy is described in terms of movement towards or maintenance of positions within the framework through four strategy types: Dominant market competition, niche market competition, institutional competition-support and institutional competition-governance. Propositions relating firm position, competitor position, strategy and performance are advanced in the context of short and longer time frames. Finally, the paper includes a discussion of firm characteristics, which affect the choice of strategy by firms.

Keywords: Competitive strategy, institutions, corporate governance

Suggested Citation

Udayasankar, Krishna and Das, Shobha Sasidharan, Competitive Institutional Strategies: A New Generic Typology (June 21, 2004). Available at SSRN: https://ssrn.com/abstract=559361 or http://dx.doi.org/10.2139/ssrn.559361

Krishna Udayasankar (Contact Author)

Nanyang Business School, Nanyang Technological University ( email )

Singapore, 639798
Singapore

Shobha Sasidharan Das

Nanyang Business School, Nanyang Technological University ( email )

Singapore, 639798
Singapore

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