Irish Public Service Broadcasting: A Contingent Valuation Analysis

Economic and Social Review, Vol. 35, pp. 321-35, Forthcoming

44 Pages Posted: 28 Jul 2004

See all articles by Liam Delaney

Liam Delaney

University College Dublin (UCD) - Geary Institute and Department of Economics

Francis O'Toole

Trinity College (Dublin) - Department of Economics

Abstract

Irish public service broadcasting faces enhanced domestic and international competition and, increasingly the Irish public service broadcaster (RTE) is being called upon to justify the scale of the television licence fee, its major source of funding. This paper describes the first nationwide valuation of RTE's services. In analysing the determinants of respondents' willingness to pay for RTE's services, the importance of domestic and international competing services and the relationships between willingness to pay for, usage of, and satisfaction with, RTE's services are analysed. In addition, this paper highlights the importance of distinguishing between household, and individual, willingness to pay.

Keywords: Contingent Valuation, Broadcasting, Survey Methods

JEL Classification: Z11, C42

Suggested Citation

Delaney, Liam D. and O'Toole, Francis, Irish Public Service Broadcasting: A Contingent Valuation Analysis. Economic and Social Review, Vol. 35, pp. 321-35, Forthcoming, Available at SSRN: https://ssrn.com/abstract=569822

Liam D. Delaney (Contact Author)

University College Dublin (UCD) - Geary Institute and Department of Economics ( email )

Newman Building (Room G215)
Belfield, Dublin 4
Ireland

Francis O'Toole

Trinity College (Dublin) - Department of Economics ( email )

Dublin 2
Ireland

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
251
Abstract Views
2,743
Rank
221,631
PlumX Metrics