The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development

30 Pages Posted: 8 Sep 2004

See all articles by Dinghuan Hu

Dinghuan Hu

Chinese Academy of Social Sciences (CASS) - Institute of Agricultural Economics

Thomas Reardon

Michigan State University - Department of Agricultural Economics

Scott Rozelle

University of California, Davis - Department of Agricultural and Resource Economics

Peter Timmer

Center for Global Development

Honglin Wang

Michigan State University - Department of Agricultural Economics

Abstract

The supermarket revolution is spreading faster in China than anywhere else in the world. Supermarket sales are growing by 30-40% per year, 2-3 times faster than in other developing regions. This development has been driven by factors shared by other developing countries as well as by China-specific policies. It presents opportunities for Chinese agricultural producers to diversify into activities with higher income prospects, and for procurement systems to move into dealing directly with farmers. However, supermarket managers face several unique challenges: average farm size is small and farmers are not well organised. Hence, the whole supply chain must be upgraded, and government agricultural policy and rural development programmes have an important role in this.

Suggested Citation

Hu, Dinghuan and Reardon, Thomas A. and Rozelle, Scott and Timmer, Peter and Wang, Honglin, The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development. Development Policy Review, Vol. 22, No. 5, pp. 557-586, September 2004, Available at SSRN: https://ssrn.com/abstract=584047

Dinghuan Hu

Chinese Academy of Social Sciences (CASS) - Institute of Agricultural Economics

No. 30 Baishi QialLu
HaiDian District, Beijing, 1000
China

Thomas A. Reardon (Contact Author)

Michigan State University - Department of Agricultural Economics ( email )

East Lansing, MI 48824
United States
517-355-1521 (Phone)
517-432-1800 (Fax)

Scott Rozelle

University of California, Davis - Department of Agricultural and Resource Economics ( email )

One Shields Avenue
Davis, CA 95616
United States
530-752-9897 (Phone)

Peter Timmer

Center for Global Development

2055 L St. NW
5th floor
Washington, DC 20036
United States

Honglin Wang

Michigan State University - Department of Agricultural Economics ( email )

East Lansing, MI 48824
United States

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