'Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season

8 Pages Posted: 29 Aug 2004 Last revised: 19 Nov 2007

Emek Basker

U.S. Census Bureau - Center for Economic Studies; University of Missouri - Department of Economics

Abstract

I study the effect of the length of the Christmas shopping season in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.

Keywords: Christmas, Retail, Shopping

JEL Classification: L81, D12

Suggested Citation

Basker, Emek, 'Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season. Economics Letters, Vol. 89, No. 3, December 2005. Available at SSRN: https://ssrn.com/abstract=585664

Emek Basker (Contact Author)

U.S. Census Bureau - Center for Economic Studies ( email )

4600 Silver Hill Road
Washington, DC 20233-9100
United States

University of Missouri - Department of Economics ( email )

118 Professional Building
Columbia, MO 65211
United States

HOME PAGE: http://emekbasker.org

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