Colorado College Economics and Business Working Paper No. 2004-02
22 Pages Posted: 1 Nov 2004
Date Written: October 2004
Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.
Keywords: Sports, NFL, Nielsen, television
JEL Classification: D12
Suggested Citation: Suggested Citation
Carney, Shannon and Fenn, Aju J., The Determinants of NFL Viewership: Evidence from Nielsen Ratings (October 2004). Colorado College Economics and Business Working Paper No. 2004-02. Available at SSRN: https://ssrn.com/abstract=611721 or http://dx.doi.org/10.2139/ssrn.611721