Reputation Management Capabilities as Decision Rules

29 Pages Posted: 16 Dec 2004

See all articles by Pursey P.M.A.R. Heugens

Pursey P.M.A.R. Heugens

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

C.B.M. van Riel

Erasmus Research Institute of Management (ERIM)

Frans A. J. Van Den Bosch

Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship; Erasmus Research Institute of Management (ERIM)

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Abstract

We draw on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of genetically modified foods to inductively identify the capabilities that firms develop in response to reputational threats. Central to the view on capabilities we propose are the decision rules organizations use to link individual actions to organizational outcomes. Four reputation management capabilities were identified, which were aimed at, respectively: (1) engaging in a cooperative dialogue with relevant stakeholders; (2) presenting the organizational point of view favourably in the eyes of external beholders; (3) avoiding organizational 'ownership' of critical reputational threats; and (4) communicating meaningfully with affected parties, even under conditions of high adversity and time-pressure.

Suggested Citation

Heugens, Pursey P.M.A.R. and van Riel, Cees B.M. and Van Den Bosch, Frans A. J., Reputation Management Capabilities as Decision Rules. Journal of Management Studies, Vol. 41, No. 8, pp. 1349-1377, December 2004. Available at SSRN: https://ssrn.com/abstract=626146

Pursey P.M.A.R. Heugens (Contact Author)

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
0031 10 408 2365 (Phone)
0031 10 408 9012 (Fax)

Cees B.M. Van Riel

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Frans A. J. Van Den Bosch

Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship ( email )

RSM Erasmus University
Rotterdam, 3000 DR
Netherlands
+31 10 408 1955/2005 (Phone)
+31 10 453 0137 (Fax)

HOME PAGE: http://www.rsm.nl/fvandenbosch

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

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