The Natural Learning Project

Journal of Experiential Learning and Simulation, Vol. 1, pp. 5-12, 1979

Posted: 13 Jan 2005 Last revised: 4 Jan 2012

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

In natural learning the learner takes responsibility for learning. This responsibility applies to setting objectives, selecting active learning tasks, obtaining feedback, and making applications. Self-oriented skill training (SOS) provides a highly structured procedure to help the learner through the above four phases of natural learning. Of particular importance in SOS is the experiential exercise; this can put the learner through the unfreezing, change, and refreezing steps. The design of SOS is based on substantial empirical evidence. Results from five crude field experiments were consistent with the hypothesis that SOS increases the efficiency of learning. In a 6-month follow-up, participants using SOS reported 2.1 behavioral changes vs. 0.6 for those following a traditional approach to learning.

Keywords: Natural learning, learner responsibility, effective learning, structural learning

Suggested Citation

Armstrong, J. Scott, The Natural Learning Project. Journal of Experiential Learning and Simulation, Vol. 1, pp. 5-12, 1979. Available at SSRN: https://ssrn.com/abstract=647822

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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