Strategies for Implementing Change: An Experiential Approach

Group & Organization Studies, Vol. 7, No. 4, pp. 457-475, 1982

14 Pages Posted: 15 Jan 2005 Last revised: 26 Jul 2008

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

An attitude survey and a role-playing case were used to identify the typical approaches people use to implement important changes in organizations. This typical strategy, suggested or used by over 90% of the subjects, was not successful in producing change in any of the fourteen role-playing trials. However, with ten minutes of instruction in the 'Delta Technique,' 86% of the subjects were successful in introducing change in another fourteen role-playing trials. The 'Delta Technique' consists of simple rules drawn from half a century of research.

Keywords: Implement changes, organizational change, strategies for changes

Suggested Citation

Armstrong, J. Scott, Strategies for Implementing Change: An Experiential Approach. Group & Organization Studies, Vol. 7, No. 4, pp. 457-475, 1982. Available at SSRN: https://ssrn.com/abstract=648765

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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