Using Networks for Changing Innovation Strategy: The Case of Ibm

38 Pages Posted: 19 Jan 2005

See all articles by Koen Dittrich

Koen Dittrich

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management

Geert Duysters

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS); University of Maastricht

Ard-Pieter de Man

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS); Universiteit Maastricht

Date Written: 23 2004, 12

Abstract

Large-scale strategic change projects in companies may be supported by using alliance networks. This paper shows that IBM’s change from an exploitation strategy towards an exploration strategy required a radically different network strategy as well. By entering into more non-equity alliances, involving new partners in the network and loosening the ties with existing partners, IBM supported its transformation from a hardware manufacturing company to a global service provider and software company.

Keywords: Networks, innovation, strategic change, exploration/exploitation, IBM

JEL Classification: M, M13, L22, O32

Suggested Citation

Dittrich, Koen and Duysters, Geert and de Man, Ard-Pieter, Using Networks for Changing Innovation Strategy: The Case of Ibm (23 2004, 12). Available at SSRN: https://ssrn.com/abstract=650827

Koen Dittrich (Contact Author)

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management ( email )

RSM Erasmus University
PO Box 1738
3000 DR Rotterdam
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+31 10 408 2597 (Phone)
+31 10 408 9014 (Fax)

Geert Duysters

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS) ( email )

Box 513
NL-5600 MB Eindhoven
Netherlands
+31 40 247 4646 (Fax)

University of Maastricht

P.O. Box 616
Maastricht, 6200MD
Netherlands

Ard-Pieter De Man

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS) ( email )

NL-5600 MB Eindhoven
Netherlands

HOME PAGE: http://www.strategic-alliances.org/Bios/ardpieterdemanbio1204.pdf

Universiteit Maastricht ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands

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