Business School Prestige - Research Versus Teaching

Interfaces, Vol. 24, No. 2, pp. 13-43, March-April 1994

26 Pages Posted: 25 Jan 2005 Last revised: 1 Jan 2012

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

We examined the relationships between the research originating at business schools, students' satisfaction with the schools, and the published ratings of the school's prestige. Research was positively correlated to prestige (where prestige was based on the perceptions of academics, firms, and student candidates). The satisfaction of recent graduates was not related to a school's prestige (based on the perceptions of academics and business firms). Research productivity of schools was not associated with lower satisfaction among their recent graduates. We conclude that schools should emphasize research instead of teaching if they desire high prestige.

Keywords: Research university, MBA education, prestige schools, teaching

Suggested Citation

Armstrong, J. Scott, Business School Prestige - Research Versus Teaching. Interfaces, Vol. 24, No. 2, pp. 13-43, March-April 1994. Available at SSRN: https://ssrn.com/abstract=654064

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

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United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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