Negotiating Innovation: Product Renewal as the Outcome of a Complex Bargaining Process

15 Pages Posted: 27 Jan 2005

See all articles by Frank Wijen

Frank Wijen

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Geert Duysters

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS); University of Maastricht

Abstract

In this paper, it is argued that innovation can be the result of a repetitive, multi-actor negotiation process. We present the case of an environment-related product innovation in a large multinational company that emerged as the outcome of a complex interaction process in which numerous external and internal actors negotiated to safeguard their own interests. This negotiation perspective challenges conventional economic views of innovations, in which new products and processes are regarded as exogenous variables, the outcomes of deliberately planned research, or the combination of technology (pushing) and market (pulling) inducements. Instead, innovation may be a non-linear, unpredictable process that involves multiple actors with divergent interests and that leads to outcomes that are collectively acceptable but not necessarily (sub)optimal.

Suggested Citation

Wijen, Frank and Duysters, Geert, Negotiating Innovation: Product Renewal as the Outcome of a Complex Bargaining Process. R&D Management, Vol. 35, No. 1, pp. 73-87, January 2005. Available at SSRN: https://ssrn.com/abstract=654860

Frank Wijen (Contact Author)

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

Burg. Oudlaan 50
Room T07-38
3000 DR Rotterdam, 3000 DR
Netherlands
31 10 4081985 (Phone)

Geert Duysters

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS) ( email )

Box 513
NL-5600 MB Eindhoven
Netherlands
+31 40 247 4646 (Fax)

University of Maastricht

P.O. Box 616
Maastricht, 6200MD
Netherlands

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