Product Development Resource and the Scope of the Firm

Posted: 27 Jan 2005

See all articles by Birger Wernerfelt

Birger Wernerfelt

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract

Based on the adjustment-cost theory of the firm and the resource-based view, we argue that many resources contributing to successful new product development make it more attractive for firms to have wider scope. We test the predictions by looking at both actual firm behavior and production functions.

Keywords: Theory of the firm, Adjustments, resources

JEL Classification: D2, L2

Suggested Citation

Wernerfelt, Birger, Product Development Resource and the Scope of the Firm. Journal of Marketing, Vol. 69, No. 2, April 2005. Available at SSRN: https://ssrn.com/abstract=655301

Birger Wernerfelt (Contact Author)

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

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