Start-Up Entry Strategies: Employer vs. Nonemployer Firms

37 Pages Posted: 3 Feb 2005

See all articles by Michele Moretto

Michele Moretto

University of Padua, Dep of Economics and Management

Gianpaolo Rossini

University of Bologna - Department of Economics

Date Written: January 2005


From 1997 to 2001 we observe in the USA a faster growth in the number of Nonemployer firms (NF) vis-a-vis Employer firms (EF). The diverse speed of net entry may be due to particular internal organisation of the two types of firms and the effect that this has on the reactions to market uncertainty. However, the set of internal organizations of firms is larger than that made up simply by EFs and NFs, in particular among newborn firms, since we observe corporate start-ups with employees, firms owned and managed by their founders who are simultaneously the employees and, finally, non corporate enterprises. The second class of firms mostly belongs to the category of NFs, according to US nomenclature, while non corporate firms may belong to either category. Our curiosity is attracted by different entry patterns of NFs and EFs and our aim is to interpret them. According to recent literature, firms carry out an irreversible investment, such as entry, only if market prices are strictly larger than average total costs (Marshallian point). However, the trigger price that makes firms become active is affected by institutional rules, the existence of profit sharing, efficiency wages, exit options - i.e. partial reversibility, financial constraints. Then, the internal organization of a newborn firm may make the difference. In a continuous time stochastic environment, where firms bear a sunk cost, we model entry as a growth option. On the trace of distinct objective functions we show that NFs and EFs have specific entry patterns in terms of output price and/or size. Why? Simply because they react in diverse fashions to market price volatility. In this sense we are able to show that, in most cases, the NF is locally less risky. This makes the NF better suited to enter under conditions of higher volatility. This exactly corresponds to what happened during the years between 1997-2001.

Keywords: Entry strategies, Uncertainty, Nonemployer, Employer firms

JEL Classification: L21, L3, J54, G13

Suggested Citation

Moretto, Michele and Rossini, Gianpaolo, Start-Up Entry Strategies: Employer vs. Nonemployer Firms (January 2005). Available at SSRN: or

Michele Moretto (Contact Author)

University of Padua, Dep of Economics and Management ( email )

via Del Santo 33
Padova, 35123
+39 049 8274265 (Phone)
+39 049 8274211 (Fax)

Gianpaolo Rossini

University of Bologna - Department of Economics ( email )

Strada Maggiore 45
Bologna, 40125
+39+051+6402607 (Phone)
+39+051+6402664 (Fax)

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