Amazon.Com - a Comprehensive Case History

Sandeep Krishnamurthy, E-COMMERCE MANAGMENT: TEXT AND CASES, Southwest Publishing, 2004

45 Pages Posted: 7 Feb 2005

See all articles by Sandeep Krishnamurthy

Sandeep Krishnamurthy

University of Washington, Bothell - E-Commerce and Marketing

Abstract

In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The purpose of this case is to present a balanced and up-to-date business history of the company.

Keywords: Internet, Web, Retailing, E-Tailing, E-tailer, E-Commerce, Amazon.com, BN.com, Auctions, Marketing, Brand

Suggested Citation

Krishnamurthy, Sandeep, Amazon.Com - a Comprehensive Case History. Sandeep Krishnamurthy, E-COMMERCE MANAGMENT: TEXT AND CASES, Southwest Publishing, 2004, Available at SSRN: https://ssrn.com/abstract=662821

Sandeep Krishnamurthy (Contact Author)

University of Washington, Bothell - E-Commerce and Marketing ( email )

Business Administration Program, UW-1-233
18115, Campus Way NE
Bothell, WA Washington State 98011
United States
(425) 352 5229 (Phone)
(425) 352 5277 (Fax)

HOME PAGE: http://faculty.washington.edu/sandeep

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