Amazon.Com - a Comprehensive Case History
Sandeep Krishnamurthy, E-COMMERCE MANAGMENT: TEXT AND CASES, Southwest Publishing, 2004
45 Pages Posted: 7 Feb 2005
In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The purpose of this case is to present a balanced and up-to-date business history of the company.
Keywords: Internet, Web, Retailing, E-Tailing, E-tailer, E-Commerce, Amazon.com, BN.com, Auctions, Marketing, Brand
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