How to Be Less Persuaded or More Persuasive: Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson
Journal of Marketing, Vol. 67, No. 1, pp. 129-130
5 Pages Posted: 11 Feb 2005 Last revised: 31 Dec 2011
This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book. (Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.
Keywords: Marketing, propaganda, pursuasion, Pratkanis, Aronson
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