Download This PaperPublication Bias Against Null Results
Psychological Reports, Vol. 80, pp. 337-338, 1997
2 Pages Posted: 11 Feb 2005 Last revised: 22 Jul 2008
Abstract
Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them.
Keywords: Marketing, null hypothese, publication bias, market research
Suggested Citation: Suggested Citation
J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm
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