Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups
Industrial Marketing Management, Vol. 23, pp. 133-136, 1994
4 Pages Posted: 11 Feb 2005 Last revised: 31 Dec 2011
Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).
Keywords: Marketing, monetary incentives, mail surveys
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