Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-Analysis (with a Reply by Lee Harvey)
Journal of the Market Research Society, Vol. 32, No. 3, pp. 469-472, 1990
4 Pages Posted: 11 Feb 2005 Last revised: 31 Dec 2011
In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
Keywords: Market research, class of mail, response rate, marketing
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